Social media has been a familiar, even mundane, part of life for nearly two decades. It can be easy to forget it was not always that way. In 2008, social media was just emerging into the mainstream. Facebook reached 100 million users that summer. And a singular candidate was integrating social media into his political campaign: Barack Obama. His campaign’s use of social media was so bracingly innovative, so impactful, that it was viewed by journalist David Talbot and others as the strategy that enabled the first term Senator to win the White House…
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