When B2B companies don’t provide SSO options, they’re not just losing potential enterprise customers – they’re actively hindering their existing customers’ security and productivity.
First seen on securityboulevard.com
Jump to article: securityboulevard.com/2025/09/digitalocean-just-changed-the-enterprise-sso-game-forever-and-every-b2b-company-should-take-notice/
