Cold emails to CISOs fail 99% of the time”, not because security purchases are planned, but because they’re reactive. New research shows 77% of cybersecurity deals are triggered by incidents and fear. Companies using targeted account-based strategies achieve 4x higher engagement. Here’s what works.
First seen on securityboulevard.com
Jump to article: securityboulevard.com/2025/10/why-99-of-cold-emails-to-cisos-fail-and-the-surprising-truth-about-how-they-actually-buy/
