I cancelled my Semrush subscription last month. Not because it stopped working, but because the metrics it tracks no longer predict revenue. The game changed when 90% of B2B buyers started using ChatGPT to build their vendor shortlists.
First seen on securityboulevard.com
Jump to article: securityboulevard.com/2026/04/why-i-cancelled-semrush-after-7-years-and-why-geo-is-the-only-b2b-growth-strategy-that-matters-now/
