Disruption to online shopping could derail retailer’s successful pivot to cater to fashion-focused customers In September 2019, as Marks & Spencer <a href=”https://www.theguardian.com/business/2019/sep/03/marks-and-spencer-to-drop-out-ftse-100-first-time”>fell out of the FTSE 100 for the first time, its then chief executive, Steve Rowe, described the retailer as having a “reputation for frumpiness”. Just six years later, thanks to clever campaigns, unexpected collaborations and a focus on catwalk-influenced pieces, the retailer has transformed itself into the go-to fashion destination for high street shoppers.Annual results, <a href=”https://www.theguardian.com/business/2025/may/21/cyber-attack-cost-marks-and-spencer-lost-sales-company-results-reveal”>released on Wednesday, showed a 22% rise in pre-tax profits in the year to 30 March. Overall sales were up 6% to £13.9bn with fashion and homeware increasing 3.5% to £4.2bn. <a href=”https://www.theguardian.com/business/2025/may/22/marks-spencer-cyber-attack-fashion-analysis”>Continue reading…
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