A generation ago, an NFL player’s public exposure was largely limited to Sundays in the fall. Today, that same player might be posting workout videos at 6 AM, launching a merchandise drop by lunch, and doing a sponsored livestream that night”¦365…
First seen on securityboulevard.com
Jump to article: securityboulevard.com/2026/08/athletes-as-brands-securing-24-7-public-figures-in-the-social-media-era/
![]()

