Most cybersecurity vendors sell to the CISO and lose the deal to a security engineer they never spoke to. Security purchases are committee decisions with an asymmetric structure: many people can kill a deal, few can approve one. Here is how it actually works.
First seen on securityboulevard.com
Jump to article: securityboulevard.com/2026/08/how-security-buyers-actually-buy-the-committee-the-triggers-and-the-quiet-veto/
